In recent years we have been aware that the name could and has become a talking point. As such we engaged in talks with several Aboriginal and Torres Strait community members across the country to ensure that the brand continued in good faith. These community members have included Reverend Raymond Minniecon from the Scarred Tree Indigenous Ministries who has written, “The Rodgers family have always been culturally sensitive to the way in they have supported Aboriginal and Torres Strait Islander people. Their business, Didgeridoonas is one of the many ways that the Rodgers family support Aboriginal and Torres Strait people. I have no hesitation in recommending the Rodger’s family business and support of Aboriginal people. I am always ready to support them and their important work amongst vulnerable and marginalised Indigenous youth, Elders and their communities and the important recognition of all Indigenous war veterans.”

Also, during these conversations the etymology of the word Didgeridoo has been discussed and researched. The research revealed that the word was actually not derived from an indigenous language but originated from the attempts by white settlers to invent a word which mimicked the sound made by the instrument. The many indigenous languages have their own words for the instrument.     

We have ensured that the continuation of the brand and its name would not be seen as disrespectful to the Aboriginal and Torres Strait Islander people and that our long-standing support and relationship would be nurtured and cherished.